🎉 Doors now open to enroll in the Hiring Edition, a 12-week program to help you make your first hire!  đźŽ‰

More profits, less burnout. 

We’re Liquid, the virtual business partner for salon owners like you.

Get started with our free profit maximizer.

How automated are your systems?

You’re booking clients—congratulations! Now what? Getting people in your chair is one thing. Building a business is a whole other story. To keep clients coming back month after month, you need a plan. More specifically, you need systems. Take this free quiz to see how you are doing with your systems.

How automated are your systems?

You’re booking clients—congratulations! Now what? Getting people in your chair is one thing. Building a business is a whole other story. To keep clients coming back month after month, you need a plan. More specifically, you need systems. Take this quiz to see how you are doing with your systems.

10X your revenue đź’µ by learning to service ALL HAIR types

We teach you what it takes to broaden your brand's reach through marketing strategies, methods, and in-store approaches that work—(I know because they work for me, day-in and day-out).

When you enroll in an AHA course, you will:

Gain full access to a variety of resources, including coaching programs, workshops, and guides. 

Join a tight-knit, unique community of like-minded hairstylists like you

Be a part of a systematic change to create diversity in the beauty industry

Meet with industry experts who can give you personalized advice to apply to your business.

Liquid helps you with the decisions that matter most.

You run a salon to be creative and serve clients, not lose hours in spreadsheets, dashboards and out-of-context data. You want to build a legacy, not just keep the lights on for your shop

Liquid focuses on the most important parts of your business â€” operations and client experiences — to increase your profits and build a bigger business without burning you out.

AS FEATURED IN:

Online programs, resources, and support for hairstylists who SLAY!

What does it mean to SLAY?
 Self-reflect and confront
Listen and learn
Acknowledge where you are and how you got here
You are now ready to diversify and multiply!

If you’re like most folks who land on this page, you want to build an inclusive and profitable business. You want to SLAY!

  Thank you! You’re amazing, and I’m so happy you’re here. 

Gain full access to a variety of resources, including coaching programs, workshops, and guides. 

Join a tight-knit, unique community of like-minded hairstylists like you

Be a part of a systematic change to create diversity in the beauty industry

Meet with industry experts who can give you personalized advice to apply to your business.

Gain full access to a variety of resources

This includes coaching programs, workshops, and guides.

Help diversify the beauty industry

Be a part of a systematic change to create diversity in the beauty industry

Join a tight-knit, unique community

Meet with industry experts who can give you personalized advice to apply to your business as well as collaborate with like-minded hairstylists .

Founded By Salon Industry Expert Chrystal L. Graves

With more than 15 years of experience in the salon industry, Chrystal deeply understands the challenges and opportunities that come with serving clients and running a business!
 
As a former owner of multiple successful salons, an educator, and a coach, she saw firsthand the missed opportunities, burnout, and money left on the table.   

That's why she created Liquid. It's not just any tool; it's a decision engine crafted to help salon owners excel in every aspect of their businesses—reducing burnout, boosting profits, and most importantly, enhancing their ability to focus on what they love most: serving clients!  

Liquid is designed to work for any salon, no matter the business model, specialty, or location. 
Learn more about how she built a 6-figure business while working less than 30 hours a week by clicking here.
Mastermind Coach Chrystal holding an All Hair Academy mug

AHA COMMUNITY [facebook/insta/blog]

Join the Facebook Group. Get support from peers, ask your big, burning questions to a non-judgment audience, and become part of the systemic change we need for diversity in the beauty industry.

Typing on a laptop to create social media content

AHA COURSES
[courses] 

Browse a wide variety of programs, workshops, and guides. Every topic is taught through an inclusive lens. 

Join The "Profitability Tool" Waitlist

Be part of the change that’s needed in our industry. Sign up for tips, resources, and to find out about new courses before everyone else.

Sign Up Below!